“With Malpensa Express you are already there”: here are the new commercials for the Trenord airport connection

Monday 18/12/2023

Trenord unveils two new adverts to promote the Malpensa Express, the train service connecting the centre of Milan and Malpensa International Airport.

A service to connect Lombardy with the rest of the world

Running from 4.00 to 1.00 every day, making 147 trips between the Milano Centrale, Porta Garibaldi, Cadorna and Bovisa stations and Terminals 1 and 2 of the intercontinental airport, the Malpensa Express is the fastest, most eco-friendly and convenient way to travel between the Lombard capital and the airport. As soon as you step onto the train, you can leave the stress of travelling behind: whatever your chosen European or intercontinental destination from Malpensa, you are already there. On the other hand, passengers arriving at the airport can get on board the Malpensa Express and focus only on the delights that await in Milan.

Travellers always come first

The stars of the campaign are the travellers, who are "catapulted" into the middle of their trip as soon as they get on the train: an exotic country, an excursion to the highest peaks in the world, a Milanese fashion show or a delicious aperitivo. Because "with the Malpensa Express, you are already there".

The campaign was created in collaboration with the advertising agency Superhumans and produced by the production company Blink Fish.